A Social Media Strategy For Small Businesses

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January 24, 2023
social media strategy, small businesses, social media, social media platform

In today’s world, social media has become a dominant force for virtually every company. In fact, a recent Pew Research study found that 73% of American adults have access to social media. And with that access comes immense opportunities for businesses of all sizes. For your small business, however, the potential is practically limitless as well as terrifying because you don’t know where to begin. With so many platforms, it can be difficult to keep track of what is working or not working in your efforts to grow your business and reach new customers. This article will cover everything you need to know about launching a successful social media strategy for your small business including strategies for using various different platforms and how to find the right people within your organization that are willing and able to handle the responsibility of creating content as well as promoting it.

What is a social media strategy?

Social media strategies are the plans that guide the actions of brands and organizations on social media outlets. As with all activities online, social media is important for businesses to grow quickly. Using a social media strategy can help you determine direction and lay out a plan for how you would like to reach your audience. This strategy also comes with a timeline for how long you would like to be active and the specific posts that you want to make.

How to use a social media strategy for your small business?

Social media strategies can vary greatly depending on the type of business you have, your industry and the size of your audience. However, there are some general best practices that can help any business get started.

  • Pick a focus: Before you begin posting, you need to pick a focus for your social media strategy. For example, perhaps you would like to target millennials. With that in mind, you would then select posts related to topics that millennials are interested in, such as food or fitness.
  • Build a strategy: Once you have a focus, you can begin to build your brand. From there, you can select posts related to your focus that you want to make. You can also select posts for promotional purposes.
  • Get social: Once you have your strategy built and your posts selected, it’s time to get social. This is where you engage with your audience through social media posts, comment on posts and engage with other social media users.

How to develop content for your social media?

Choosing the right social media posts is the first step to developing content for your social media strategy. You can select the posts that you want to share from your own content, social media users, or external resources. Next, you need to choose the right social media channels to post on. With so many channels available, it can be difficult to keep track of what is working and what is not in your efforts to grow your business and reach new customers. To stay on top of your social media channels, you can use tools such as Hootsuite or Buffer. These allow you to schedule posts, track mentions and view analytics on all of your social media channels at once.

How to find the right people?

As you begin building your social media strategy, you will also need to look for the right people within your organization to handle the responsibility of creating content as well as promoting it. While you can hire social media managers, some businesses find it more efficient to have content creators manage their accounts on social media rather than hiring someone to take care of it full time. There are a number of ways to go about finding the right people for your social media strategy.

  • Social media manager: A social media manager is often hired by large brands or organizations that have dedicated budgets to social media marketing. They are often tasked with creating one cohesive social media strategy across multiple social media channels.
  • In-house content creators: Some businesses have in-house teams of writers that are tasked with creating content for the company. These teams can often be found in customer service, marketing and other departments that deal with customer outreach.
  • Social media volunteers: Social media managers often look for volunteers to help post content on social media channels. These volunteers can be anyone within the organization that has a Twitter or Facebook account.
  • Community managers: Community managers are often hired by companies to oversee social media strategies for different social media channels. These channels can include a combination of in-house content and content from external sources.
  • Other: There are a number of ways to go about finding the right people for your social media strategy. Depending on your needs, you may want to look at hiring social media managers, in-house content creators or even hiring freelancers.

CONCLUSION

Social media is crucial to marketing a business. But with so many channels, it can be difficult to keep track of what is working and what is not in your efforts to grow your business and reach new customers. This article will cover everything you need to know about launching a successful social media strategy for your small business including strategies for using various different platforms and how to find the right people within your organization that are willing and able to handle the responsibility of creating content as well as promoting it.

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Caroline Albina Pereira

Caroline Pereira is an avid blogger for socialimpulusor.com. She has majored in Sociology and Anthropology. Her love for writing and reading stems from the knowledge it brings to her and provides to others.

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