The Ultimate Guide To Social Media Platforms

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January 18, 2023
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Social media has taken the world by storm, and it never seems to be slowing down. You can find virtually anything on social media these days, from videos of cute kittens to videos of people dancing like no one’s watching. This incredible amount of content available on social media is only going to get more ubiquitous in the years to come. In fact, it’s estimated that more than half of the world’s population is active on at least one of the major social media platforms. With all this activity taking place online, it makes sense that more and more people are turning to social media as a way to market their business or brand. After all, who hasn’t seen an ad for a brand recently?

What is Social Media?

Social media is any type of digital network designed to allow individuals to connect with each other and share information. It could be anything from Facebook to Instagram to Snapchat. We’re talking about virtually any sort of social media here. Typically, these sites are used to connect with and interact with a specific group of people. For example, if you’re in the travel business and you’re trying to reach people who love exploring new places, then Instagram might be a great option for you. These social media sites can also be a great way to build a brand, particularly if you’re looking for a reasonable or free option.

Why Use Social Media For Marketing?

Social media has become an incredibly important part of the marketing mix for brands and businesses. In fact, a survey by marketing company Hubspot found that 92% of marketers believe that social media plays an important role in their marketing strategy. With this in mind, why use social media for marketing? Well, these platforms offer a few key benefits.

  • Social Media is Convenient, you can access them from pretty much anywhere you have an internet connection. No matter where you are, you can log in and get your social media game on.
  • Social Media is Multi-Purposeful – As we discussed above, social media can be used for a number of different reasons. This makes it particularly appealing to a variety of businesses.
  • Social Media is Low-Cost – Since these sites are typically free, it’s unlikely that you’ll be spending a huge amount of money on them. Plus, there is a range of paid options you can use as well. This means that you don’t have to stick with one social media platform if it isn’t bringing results for your brand.
  • Social Media is Easy to Use – You don’t need to be a professional to get the most out of social media for marketing purposes. This makes it really accessible to just about anyone.

The Best Ways to Use Social Media for Marketing

Now that you know just why you should be using social media, it’s time to get down to business and find some effective strategies. It’s important to remember that social media isn’t just about posting promotional content and hoping for the best. Instead, you should be using these channels to create content that keeps your audience engaged and interested in your brand. For example, you could make YouTube videos where you give tips or advice on a variety of topics. If you want to build a brand and create a long-term relationship with your audience, then you should think of a strategy. Post regularly, use softwares that helps determine the best time to post is a good way to start.

Discovering the Best Social Media Platforms for Brands

There are thousands of social media platforms out there, so which one should you choose? To help you out, we’ve put together a list of some of the most popular social media sites.


This is the social media platform that started it all, and it’s still going strong after all these years. It’s a great place to build a brand with a large and loyal follower base.


If you’re looking to connect with a specific demographic, then Twitter is a great option. This is mostly due to the 140-character limit on messages.


If you’re looking for a social media platform that’s a bit more artistic and visually appealing, then Instagram is a great option. It’s perfect for posting photos and videos.


If you’re looking for a professional social media platform, then LinkedIn is a great option. It’s easy to navigate and you can connect with other professionals.


If you’re trying to connect with a younger audience, then Snapchat might be a good option for you. It’s perfect for sharing photos, videos, and live stories.

Using Paid Advertising in Social Media for Marketing

Paid advertising is when a brand pays to have their ads seen by the people who view them on social media. This can be a really effective way to promote your business and build awareness for your brand. When selecting which platforms to use for paid advertising, it’s important to consider which social media platforms are best for this purpose. Facebook and Google ad platforms are often the most popular. You can also think about platforms like Twitter, Instagram, and LinkedIn.


As you can see from the above, there are a lot of benefits to using social media for marketing purposes. It can be a cheap and effective way to connect with your customers, and it can also help you build your brand and generate brand recognition. It’s important to remember that social media doesn’t have to be overly flashy or commercial. Social media is about creating content that your audience will enjoy and find useful, and this doesn’t take much effort.

#SOCIALIMPULSAR (division of VIRTUAL ALLEGIANCE) is a social media management agency that has a driving force to achieve goals while building brands, ideas and transforming businesses every day.



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Caroline Albina Pereira

Caroline Pereira is an avid blogger for She has majored in Sociology and Anthropology. Her love for writing and reading stems from the knowledge it brings to her and provides to others.

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